Unlock the Full Potential of GA4 with BigQuery! 📊🚀
Dive into the world of Google Analytics 4 (GA4) and BigQuery with this in-depth course by Simo Ahava. Perfect for both experienced analysts and beginners, this course equips you with the tools and techniques needed to extract valuable insights from your GA4 data. Learn to analyze, optimize, and make data-driven decisions using BigQuery’s advanced features, and take your analytics skills to the next level.

Start Strong with BigQuery Setup 🔧
Begin your journey by mastering the essential steps: setting up your BigQuery environment, connecting GA4 with BigQuery, and exploring the course dataset. From the ground up, you’ll learn how to run your first SQL query and make your way into the GA4 export schema.

Master GA4 Data Models 💡
Learn how GA4 organizes data and how to work with session and user data models. Delve into optimizing query costs and grouping data by dimensions. Understand how to access user properties and effectively unnest data to reveal deeper insights.

Drive Engagement & Retention Analysis 📈
Unlock the power of engagement analysis by replicating GA4’s sessionization logic. Build custom reports and funnels, and learn to integrate BigQuery with Google Data Studio for comprehensive analysis of retention metrics and engagement strategies.

Boost Monetization Insights & Lifetime Value 💰
Gain expertise in the e-commerce event schema and learn how to calculate and visualize vital metrics such as user lifetime value. Build detailed reports to optimize monetization and take full advantage of GA4’s unique features for e-commerce tracking.

Level Up with Advanced Queries 🧠
Take your GA4 analysis to the next level by mastering advanced query techniques. Create custom “engaged session” definitions and integrate GA4 data with external datasets. Stay updated with the latest trends and content, ensuring you’re always ahead of the curve.

Why Enroll?
Whether you’re looking to enhance your analytics career or become an expert in GA4 and BigQuery, this course offers the hands-on training and knowledge you need to succeed. Unlock the full power of your data and make smarter, more informed business decisions today!

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