About The Course

Download proof ||Doug D’Anna – $100 Million Copywriting Formula Swipe File Volume 1

Introducing a treasure trove of timeless, high-impact marketing gold—Volume One of my Million-Dollar Copywriting Formula. For over 30 years, my direct mail and email campaigns have generated more than $100 million in subscription revenues. Now, I’m sharing 10 of my all-time favorite promotions to give you a wellspring of proven headlines, irresistible leads, and winning calls-to-action for your next email, landing page, or VSL.

Each promotion is packed with the secrets behind my biggest successes. Want to add a fatherly tone to your writing or use a news hook to create urgency? You’ll find it all here, alongside my best headlines, lead-ins, and arguments that connect on a personal level. From stories that grip like a thriller to email invites that became legendary for a decade, these swipes are loaded with strategies to keep your copy fresh and high-converting.

Inside, you’ll see exactly how I: ✨ Craft headlines that grab attention instantly
📌 Keep readers glued with engaging subheads and bullet points
🍪 Drop subtle “cookies” that build desire along the way
🚀 Close sale after sale with my tried-and-true calls-to-action

This is 233 pages of premium copywriting insight, a culmination of decades of success and hard-won experience. But it’s a 24-hour offer, limited to only 90 copies. When the clock strikes midnight, the price jumps back to $1,500.

Unlock 30 years of winning copywriting magic for just $325 today!