About The Course

Download proof ||Smartmarketer – YouTube Kickstart Blueprint

What You’ll Get:

Step 1: Finding Your Perfect YouTube Ad

Unlock the potential of your ads with these three essential tips for selecting the right Facebook ad to leverage on YouTube:

1. Is it a Video Ad? 📹
   Remember, YouTube thrives on video content. Image ads? Not so much! Make sure your chosen ad is a captivating video.
2. Hitting Your CPA? 💰
   We want to kick off with a winning ad. Check if your cost per acquisition (CPA) is on point, signaling a successful start.
3. High Sales Volume? 📈
   Look for ads that are already performing well at a high sales volume. A strong campaign means your ad resonates with a broader audience, ensuring you’re on the right track.

Step 2: Optimizing Your Ad Creative for YouTube

When it comes to making your Facebook ads shine on YouTube, focus on these key creative elements:

1. Let the Video Do the Talking. 🔊
   With no text above your YouTube ads, your video needs to convey everything from the hook to the call to action. Enhance your visuals with text overlays for clarity and impact!
2. Nail Those First 5 Seconds! ⏱️
   Unlike Facebook, where users can scroll past, viewers on YouTube must endure the first 5 seconds. Make them count! Start with an exciting hook to grab attention right away.
3. Connect with Your Ideal Customer. 🎯
   Capture the right audience! On YouTube, you only pay for engagement after 30 seconds of viewing. This is your chance to connect, filter out the rest, and reduce your cost per click (CPC).

Step 3: Choosing the Right Ad & Audience Type

Utilize in-stream ads that play before and during videos. Here’s why they’re a great choice:

• Mandatory 5 Seconds. ⏳
  Viewers must watch the first 5 seconds before they can skip, giving you a valuable opportunity to engage them.
• Pay for Engagement. 💸
  You only incur costs if someone watches at least 30 seconds of your ad. This ensures you’re getting your money’s worth!

Step 4: Measuring Your Success

Keep an eye on these vital metrics to track your ad performance:

• View Rate: 📊
  Aim for a view rate over 30%—a sign of effective messaging. Below 20%? It’s time to rethink your audience or creative.
• Average Cost Per Click (CPC): 🔍
  Ideally, your CPC should match or be lower than your non-brand search CPCs. A high CPC? That indicates lower click-through rates.
• Organic Search Impact: 🌐
  While not essential to monitor, it’s exciting to see how YouTube ads can boost your organic search performance. Expect around 8% more search conversions and a decrease in search CPA!

Elevate your ad game on YouTube and watch your engagement soar! 🚀