Description
Download Proof || Alex Brogan – Newsletter Mastery
Alex Brogan – Newsletter Mastery
Overview
What You Get in the Newsletter Mastery Course
Core Curriculum: 3+ Hours of Insights
Unlock everything Dylan Gigliotti has learned from scaling two newsletters to 60,000 and 50,000 subscribers and achieving five-figure monthly revenues. Learn how to start, grow, and monetize your newsletter.
Special Guest Modules
Module 1: Paid Ads with Matt McGarry
Discover how Matt McGarry drove over 5M subscribers with paid ads for top brands like The Hustle, Milk Road, and more. This 1-hour video and text module covers everything you need to run your own successful paid ads.
Module 2: Email Deliverability with Demand Curve
Gain essential email deliverability advice from Demand Curve, a leading growth marketing agency. Learn tips used by organizations like Tumblr, Microsoft, and Clearbit to ensure your emails reach your audience.
Bonus Templates & Guides
Access 17+ bonus templates covering niche finding, brand asset creation, tech stack choices, conversion optimization, newsletter growth, sponsor outreach, and more.
Lifetime Access
Enjoy lifetime access to all course materials, including periodic updates to keep your strategies current as the newsletter landscape evolves.
Sovereign Creator Primer
Get core modules from Dylan’s audience growth course to help you scale your audience quickly and boost your newsletter subscriber growth.
Master Delegator Primer
Learn to find, hire, onboard, and manage a virtual assistant to reclaim your time while scaling your newsletter.
Exclusive Bonuses
Scroll down for extra goodies! 🎁
Course Curriculum
Module 1: Introduction
- Course Goals
- Dylan’s Journey
- How to Take the Course
- Why Build a Newsletter
- Key Newsletter Terminology
Module 2: The Setup & Foundations
- Choosing Your Newsletter Niche
- Deciding on Newsletter Type (Content/Voice/Format)
- Branding and Naming Your Newsletter
- Selecting Your Technology Stack
- Building a Landing Page
- Creating a Lead Magnet
- Designing Your Newsletter
- Setting Sending Frequency
- Determining Ideal Sending Time (Day/Time)
Module 3: Growth
- Dylan’s Growth Stories
- Good vs. Bad Growth
- Evaluating Growth Channels
- Organic Growth Channels
- Paid Growth Channels (Guest: Matt McGarry)
- Word of Mouth Strategies
Module 4: Engagement
- Defining an Engaged List & Its Importance
- Core Engagement Metrics
- Deliverability Essentials (Guest: Demand Curve)
- Improving Engagement
Module 5: Monetization
- When to Monetize
- 17 Monetization Methods (Affiliates, Job Boards, Digital Products, Events, SaaS, & More)
- Tracking Profitability (Unit Economics & Net Profit)
Module 6: Sponsorships
- When to Seek Sponsors
- Building a Sponsor Kit
- Finding and Contacting Sponsors
- Managing Sponsorship Bookings & Calendar
- Pricing and Designing Ads
Module 7: Paid Newsletters
- Deciding When to Go Paid
- Benefits and Challenges of Paid Newsletters
- Examples and Conversion Strategies
Module 8: Templates & Guides
- Niche Finder (Notion)
- Brand Assets (Notion)
- Technology Stack (Notion)
- Landing Page Checklist (Notion)
- Design Checklist (Notion)
- Growth Channels Database (Notion)
- Deliverability Checklist (Notion)
- Engagement Checklist (Notion)
- Monetization Methods Database (Notion)
- Ad Pricing Universe (Excel)
- Ad Pricing Calculator (Excel)
- Sponsor Engagement Email Series (Notion)
- Demographic Survey Template (Excel)
- Media Kit Template (Notion)
- Ad Revenue Calculator (Excel)
- Profitability Model (Excel)
- Unit Economics for Subscriber Acquisition Model (CAC/LTV) (Excel)
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