Csaba Borzasi – Breakthrough Conversions Academy

Description

Download Proof || Csaba Borzasi – Breakthrough Conversions Academy

Csaba Borzasi – Breakthrough Conversions Academy

What You Get:

Module 1: The Fundamental Principles of Direct Response Copywriting 📚

In this foundational module, you’ll uncover:

• The PUREST essence of copywriting that’s rarely discussed today (and trust me, I’ve searched high and low…)
• The “Promise-Believability” Matrix – a revolutionary approach to persuading people to buy.
• Why, in 95% of cases, you’re not selling what you THINK you’re selling (and what you’re ACTUALLY offering with your product or service).
• The top method to effortlessly dissolve your prospect’s objections and turn them into loyal BELIEVERS for life.
• The ultimate copywriting formula responsible for BILLIONS in sales (and NO, it’s not “AIDA”, “PAS”, or “PPPP”).
• Eugene Schwartz’s 4 groundbreaking marketing secrets that transformed the industry (including the reason sales funnels exist today!).
• 7 proven “quick-n-dirty” copywriting templates & checklists to help you create winning copy FAST – even as a beginner.

Module 2: The Psychology Behind Persuasive Copywriting & Copy-Thinking 🧠

Discover advanced techniques in emotional response marketing:

• The hidden evolutionary psychology behind persuasive messages that no one discusses.
• Insights into emotional persuasion from the BEST emotional copywriters ever.
• How to tap into your ideal prospect’s deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt.
• How to connect with your prospect’s deepest POSITIVE emotions like Redemption and Unconditional Acceptance (often-overlooked drivers of action!).
• The BEST ways to infuse these powerful emotions into your “Big Ideas” and Headlines to boost their effectiveness by 10X!
• 7 core desires that 99.9% of people crave and how to leverage these in your copywriting for maximum impact.

Module 3: The “No-Nonsense” 80/20 Marketing Research Process 🔍

Make marketing research quick and effective:

• The REAL reason research is crucial for success.
• The ONLY 8 things you need to focus on during research (cut your time by 80% with this list!).
• My custom-built “Ultimate Marketing Research Kit” – so powerful that past students have joined just for this!
• 5 top sources to find what you need FAST in 2022.
• How to know when you’ve done enough research (no more overdoing it!).
• 6 sneaky research mistakes to avoid like the plague! (HINT: 95% of copywriters make at least one… do you?).
• A straightforward process to identify the 7 key marketing campaign elements for success.
• The Pulitzer Prize-winning reporter’s “6W Method” for quick and high-impact customer research if you’re short on time.

Module 4: The “Sacred Trinity”: Big Ideas, Headlines, Leads ✨

Explore the highest-impact copywriting elements:

• Why these 3 elements – Big Ideas, Headlines, and Leads – are called the “Sacred Trinity” and how they connect.
• The mystical “Big Idea” concept, demystified with practical examples, case studies, and formulas.
• A-list copywriting secrets for crafting attention-grabbing headlines (improve your headline game dramatically!).
• 6 great Lead “types” to kick off any sales message while building irresistible emotional desire.
• My 10-step framework for creating any type of Lead in 15 minutes or LESS.
• A “quick-n-dirty” Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST.

Module 5: The “Golden Thread” That Connects Your Big Idea With Your Offer 🧩

Connect your Big Idea with your Offer:

• How to use the “Neuroplastic Belief-Shifting” Framework in ANY sales message.
• 6 crucial things to know before weaving your “Golden Thread” (miss just one and your marketing argument might crumble!).
• What NOT to do when identifying your “North Star”: The One Buying Belief!
• A simple persuasive message template to create winning copy in just 30 minutes (or less).
• 3 unique belief-shifting strategies to melt objections effortlessly (convert even the most skeptical!).
• How to do Proof Marketing RIGHT without boring your readers.
• Agora Financial’s secret “CPB Technique” for profitable front-end promotions (a method even top copywriters swear by!).
• The 10 subconscious questions your prospects are always asking and how to pre-emptively answer them.

Module 6: How to Make Your Competition Irrelevant by Using a Unique Mechanism 🚀

Master Unique Mechanisms to stand out:

• What a “mechanism” is and why you need one, especially today!
• The crucial difference between “common mechanisms” vs. “Unique Mechanisms” (make yours truly stand out!).
• How to find your unique mechanism in just 3 simple steps – even if you’re starting from scratch!
• DOZENS of practical examples of unique mechanisms used in proven marketing campaigns (some have generated over $1 BILLION!).
• The critical difference between a Unique Mechanism (UM) and a Unique Selling Proposition (USP).
• What NEVER to call your Unique Mechanism – avoid this mistake at all costs!

Module 7: Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked 📖

Dive into advanced storytelling:

• The REAL reason every persuasive message needs storytelling.
• The essentials of StorySelling to create compelling and PROFITABLE stories!
• Why focusing solely on the story isn’t enough (and the often-overlooked “secret ingredient”).
• The 4 “pillars” of highly effective StorySelling that most people miss.
• How to create a kickass Character/Hero that your audience will resonate with.
• The “Hero’s Journey” with TWO journeys – the key difference between “meh” and AMAZING stories.
• 7 proven story archetypes to boost your marketing funnels for easy conversion.
• Where to use these stories in your funnels and other useful tips.

Module 8: How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It 🎯

Craft an offer they can’t refuse:

• What makes an offer lucrative and how to make yours irresistible.
• The #1 principle of creating unbeatable offers (ignore this, and your offer might flop!).
• How direct marketing legends like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi craft irresistible offers.
• The ONLY 8 core offer “types” needed to launch any product or service.
• Advanced risk-reversal strategies to remove objections and persuade people off the fence.
• How to present your offer for MAXIMUM impact in MINIMUM time.
• 5 proven offer blueprints to integrate into various parts of your sales funnels.

Module 9: From “Master Structure” to Breakthrough Copy ✨

A strategic overview of key topics:

• The Fundamental Principles of Direct Response Copywriting.
• The Psychology Behind Persuasive Copywriting & Copy-Thinking.
• The “No-Nonsense” 80/20 Marketing Research Process.
• The “Sacred Trinity”: Big Ideas, Headlines, Leads.
• The “Golden Thread” That Connects Your Big Idea With The Offer.
• How to Make Your Competition Irrelevant by Using a Unique Mechanism.
• StorySelling Masterclass Insights.
• How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It.
• The Breakthrough Copy Development Process (with a Real-Life Example!).