Kim Kraus Schwalm – Copywriting Velocity

What You Get:

Copywriting Velocity Copy Intensive

Join Kim Krause Schwalm as she reveals her secrets for crafting control promos to an exclusive group of copywriters and marketers. With insights from copywriting superstar Carline Anglade-Cole and top email marketing expert “Big Jason” Henderson, this intensive covers everything from research to writing persuasive copy that converts.

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Module #1: The Art and Science of Writing Headlines

Master the art of captivating headlines with Kim Krause Schwalm, including:

📝 Nine Killer Headline Types: Real-world promo examples for each type.

🔍 “Which Headline Won?” Tests: Discover surprising winners.

🎯 Unique Mechanisms: How to use them effectively in headlines.

🧩 Choosing the Right Headline: Tailor it to your product and market.

🛠️ Headline Critiques: Strengthen your headlines with expert feedback.

And much more!

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Module #2: Secrets to Writing Leads

Hook your prospects from the start with Kim’s expert guidance:

🔑 Six Powerful Lead Types: Detailed examples and analysis.

✍️ Five Opening Sentences: Proven ways to grab attention (including how one led to a hot new control).

🚀 Essential Lead Elements: Hook early and double your sales chances.

🔍 Lead Selection: Find the best lead type for your product and market.

And much more!

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Module #3: The Truth About Fascinations

Learn to craft bullet points that intrigue and sell:

📋 27 Fascination Formulas: Examples that practically write themselves.

🔍 Fascinations for Any Product: Why writing many fascinations is crucial.

📝 10 Fascination Rules: Create irresistible curiosity.

🔄 Adapt Your Fascinations: Use them in headlines, subject lines, sidebars, and hooks.

✏️ Fascination Exercises: Practice and critique for improvement.

And much more!

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Module #4: Powerful Offers and Closes

Create offers and closes that make buying irresistible:

💰 Four Offer Types: Do’s and don’ts for each.

📈 Offer Structure: Maximize your chances of a control and your royalties.

🛡️ Guarantee Tips: Examples of great guarantees.

📝 Essential Close Elements: Analyze top control close sections.

🔀 Upsells, Cross-sells, Down-sells: Examples from successful funnels.

And much more!

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Module #5: Evolution of a Control

Dive deep into the making of a successful anti-aging VSL control:

🛠️ Start Kit Essentials: What you need to ask for.

🔍 Beyond Client Materials: Finding the best studies and proof elements.

📊 Control Analysis: Identify strengths and weaknesses.

💡 Big Idea Spark: From initial research to the final story.

✉️ Client Communications: Move approvals along and sell your platform.

📦 Promo Structure: Thought process behind ingredient order.

🌟 Product Introduction: When and how to introduce your product in long-form promos.

🔍 Ingredient Naming Strategy: Make common ingredients sound unique.

⏳ Close Trick: A simple tactic to prompt immediate action.

💥 Throw Down the Gauntlet: Elevate future pacing in your close copy.

And much more!

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Bonus Interview with Lee Euler

Gain insights from Lee Euler, founder of Green Valley Natural Solutions and “Cancer Defeated,” in this revealing interview:

🏆 Winning Strategy: How Lee created the “Plague of the Black Debt” control.

🎯 Essential Promo Elements: Three key components for persuasive power.

🔍 Post-Research Step: Spot effective hooks for your promo.

💡 Idea Sources: Where top copywriters find inspiration.

📈 Supplement Copy Evolution: Adapt to changing market sophistication.

🔄 Agora Success Secret: Replicate their winning strategy.

💡 Boost Customer Value: Strategies for increasing lifetime value.

🚪 Getting Your Foot in the Door: Tips for breaking into top supplement companies.

🛠️ Avoid Common Copy Mistakes: What often causes copy to fail.

📅 Daily Habits for Copywriters: Lee’s recommended routine.

😫 Dealing with Writer’s Block: Effective tactics to overcome it.

And much more!