Molly Pittman – Smart Social Media

Description

Download Proof || Molly Pittman – Smart Social Media

Molly Pittman – Smart Social Media

Train My Social Media Manager: Elevate Your Social Media Game! 📈📲

WHAT YOU’LL LEARN:

🌟 On-demand Training with Laura Palladino: Dive into 13 sessions of in-depth training videos, how-to tutorials, and Q&A recordings.

🎯 5-step ICOSA Framework: Master planning, launching, and monetizing social media campaigns with our proven system.

📑 Resource Library: Access step-by-step worksheets and fill-in-the-blank templates to streamline your process.

🎓 Expert Guest Instructors: Learn from 4 industry experts who share their invaluable insights.

💡 BONUS #1: Ambassador Blueprint ($397 value) – A must-have guide to supercharging your social media strategy.

🖥️ BONUS #2: Zipify Pages – 2-month Membership ($194 value) – Enhance your ecommerce capabilities with this powerful tool.

Session Breakdown:

SESSION 1: Think Like a Social Media Manager

• Course Videos:
  • Welcome to Train My Social Media Manager
  • How to Think Like a Social Media Manager
  • SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
  • Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
  • Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
  • Session 1 Q&A and Feedback

SESSION 2: Forging Your Brand Identity

• Course Videos:
  • Forging Your Brand Identity, with Ezra Firestone
  • Session 2 Q&A and Feedback
• Resources:
  • Brand Identity Worksheet

SESSION 3: Finding Your Customer Avatar

• Course Videos:
  • Why Customer Avatars Are Key for Social
  • How Do I Find My Avatar?
  • Getting Into the Mind of Your Avatar
  • Transformation Grid
  • Session 3 Q&A and Feedback
• Resources:
  • Customer Persona Example from BOOM!
  • The Customer Persona Canvas
  • Customer Avatar Questionnaire
  • The Transformation Grid

SESSION 4: Setting Social Media Goals

• Course Videos:
  • Setting Social Media Goals
  • Facebook Walkthrough
  • Instagram Walkthrough
  • YouTube Walkthrough
  • Which Advertising Platforms Should I Use?
  • Session 4 Q&A and Feedback
• Resources:
  • Goal Setting, Achieving & Measurement Worksheet

SESSION 5: Content Strategy & I.C.O.S.A.

• Course Videos:
  • Content Strategy & The I.C.O.S.A. System
  • Session 5 Q&A and Feedback

SESSION 6: Content Ideation

• Course Videos:
  • ICOSA Deep Dive: Ideation
  • Agora Walkthrough
  • Evaluating Content Performance with Google Analytics
  • Session 6 Q&A and Feedback
• Resources:
  • The Content Grid
  • The Content Marketing Funnel

SESSION 7: Content Creation

• Course Videos:
  • ICOSA Deep Dive: Creation
  • Video Formulas
  • Video Gear
  • Blog Process, with Colleen Taylor
  • Editing for Consumption, with Russ Henneberry
  • Visual Systems, with Alison Matheny
  • Video Content Formulas, with Ezra Firestone
  • Session 7 Q&A and Feedback
• Resources:
  • Template: Blog Post, Email & Social
  • Video Gear Order List
  • Headline Formulas

SESSION 8: Content Optimization

• Course Videos:
  • ICOSA Deep Dive: Optimization
  • IGTV: Resizing
  • Creating Quote Images
  • IGTV: Converting Horizontal Video to Vertical
  • Session 8 Q&A and Feedback

SESSION 9: Content Syndication

• Course Videos:
  • ICOSA Deep Dive: Syndication
  • How To Upload A Video To YouTube
  • How To Upload A Video To Facebook
  • Pinterest Pin Tutorial
  • IGTV: Uploading Tutorial
  • How To Upload To Instagram Stories
  • Session 9 Q&A and Feedback

SESSION 10: Content Amplification

• Course Videos:
  • ICOSA Deep Dive: Amplification
  • Amplifying a Blog Post Via Email
  • Session 10 Q&A and Feedback

SESSION 11: Content Data & Analysis

• Course Videos:
  • ICOSA Deep Dive: Analysis & Re-ICOSA
  • Engagement Data in Facebook Creator Studio
  • Analyzing Content Performance in Google Analytics
  • Looking at Post Data in Agora Pulse and Klaviyo
  • Session 11 Q&A and Feedback

SESSION 12: Customer Communication

• Course Videos:
  • Handling Customer Feedback / Protecting Your Brand’s Reputation
  • Session 12 Q&A and Feedback
• Resources:
  • Responding on Social: Macro Examples

SESSION 13: Giveaways

• Course Videos:
  • Giveaways
  • Social Contests
  • Session 13 Q&A and Feedback
• Resources:
  • Giveaway Rules
  • Giveaway Checklist

Get ready to transform your social media strategy and elevate your brand to new heights! 🌟🚀